Tools & Technologies Used in App Analytics and payments
Our experts can help you determine which payment methods are most popular among your customers, so you can use that method to improve your popularity among them, we utilize technologies such as below.
Google Analytics is a website traffic analysis application that provides real-time statistics and analysis of user interaction with the website. Google analytics enables website owners to analyze their visitors, with the objective of interpreting and optimizing website’s performance. Google analytics can track all forms of digital media and referring upstream web destinations, banner and contextual advertisements, e-mail and integrates with other Google products.
Flurry Analytics enables users to analyze consumer behavior through data observations. The platform provides features for user segmentation, consumer funnels, and app portfolio analysis. Things like paying versus non-paying customers or light versus heavy users can categorize the user segments. The platform's funnels measure customized consumer conversions and trending metrics, while the portfolio analytics feature allows companies to manage entire portfolios of mobile applications with the ability to monitor data about overlap among applications as well as up-sell and cross-sell conversions.
Apple Pay is a mobile payment and digital wallet service by Apple Inc. that allows users to make payments in person, in iOS apps, and on the web. It is supported on the iPhone, Apple Watch, iPad and Mac. It digitizes and can replace a credit or debit card chip and PIN transaction at a contactless-capable point-of-sale terminal. Apple Pay does not require Apple Pay-specific contactless payment terminals; it works with any merchant that accepts contactless payments.
Google Pay Send (formerly Google Wallet) is a peer-to-peer payments service developed by Google that allows people to send and receive money from a mobile device or desktop computer at no cost to either sender or receiver. Google Pay is structured to allow its patrons to send money to each other. To send money, a Google Pay user enters the email address or phone number of the recipient. The recipient must then link that phone number or email address to a bank account in order to access those funds. If the recipient also has a Google Pay account, the funds will post to that account directly.
Stripe is a technology company. Its software allows individuals and businesses to receive payments over the Internet. Stripe provides the technical, fraud prevention, and banking infrastructure required to operate on-line payment systems. Stripe provides APIs that web developers can use to integrate payment processing into their websites and mobile applications. In April 2018, the company released anti-fraud tools that run alongside payment APIs to block fraudulent transactions.